Task Tile is an escrow account with CMS management tool that benefits both freelancers and clients by helping the freelancer making sure he would get paid with no problem and help the client be a part of the project journey.
SaaS
CMS
Product Design
Project Context
Project Context
The context for this project is the development of a digital platform designed to address the needs and challenges faced by freelancers and their clients in various industries. The platform aims to provide a comprehensive solution to facilitate and enhance the freelance working experience.
Date:
‍Sept. 2023
Duration:
‍2 Months
Role:
‍Product Designer
Problem Statement
Freelancers and their clients often face significant challenges and inefficiencies in collaborating on projects, which include issues related to trust, money and understanding. These challenges can hinder productivity, result in financial disputes, and lead to a disjointed working experience. There is a need for a comprehensive and user-friendly platform that addresses these issues to enhance the freelance working environment.
Payment Security: Freelancers may not have a reliable and secure way to ensure they receive payment for their work, and clients may be concerned about releasing funds without guarantees of project completion. Project Management: Freelancers and clients often lack a centralized platform for managing tasks, milestones, and project progress, leading to disorganized collaboration. Integration with Productivity Tools: The use of multiple productivity tools can cause fragmentation and inefficiency in the working process, making it challenging to keep project assets and communications in one place. Collaboration Efficiency: Working with freelancers on projects may lack effective tools for group communication and seamless collaboration.
Objective
To create a digital platform that offers a range of features to streamline and improve the experience of freelancers and clients in areas such as project management, collaboration, payment processing, and integration with various productivity tools.
Easy Payment Solution (Escrow): Ensuring secure and reliable payment handling by acting as an escrow service. Collaboration Workspace: Providing a digital workspace for project management, communication, and collaboration, similar to popular tools like Trello or ClickUp. Integration with Productivity Tools: Offering seamless integration with tools like Figma, Microsoft Teams, Miro, and others to create a centralized working environment. Freelancer Discovery (Upcoming): Potentially helping clients find suitable freelancers for their projects. Collaborative Features: Allowing multiple freelancers to work together on a project and facilitating group conversations.
Insight
Audience: The primary audience includes freelancers and clients across various industries who seek a more efficient and secure way to collaborate on projects. The platform may also attract project managers, business owners, and companies looking to work with freelancers. Unique Selling Proposition (USP): The platform distinguishes itself by offering a combination of escrow services, seamless collaboration tools, and integration with widely-used productivity applications, providing a comprehensive solution for the freelance market. Competition: The project operates in a competitive landscape with other freelance platforms, project management tools, and collaboration software. It aims to stand out through its unique combination of features and user-friendly design. Project Scope: The project encompasses designing and developing the digital platform, ensuring user-friendliness, security, and robust functionality. It also involves marketing, user onboarding, and continuous improvement based on user feedback.
The project's ultimate goal is to create a user-centric platform that simplifies freelance work, fosters collaboration, and enhances the overall experience for both clients and freelancers. It addresses real-world challenges in the freelance industry while staying adaptable to changing user needs and market trends.
Personas
Personas
Fiona Smith
29 years old
Branding and Web Designer
5 years of experience
Graduate, Lagos State
Needs and Goals
Secure Payment: Fiona wants a reliable platform that ensures she gets paid promptly for her work.
Collaboration Tools: She won’t mind an efficient project management and collaboration tools to work effectively with clients and other freelancers. Integration with Design Tools: Fiona relies on software like Figma for her design work and seeks a platform that seamlessly integrates with these tools. Finding New Projects: She occasionally looks for new clients and projects to expand her portfolio and income.
Pain Points
Insecurity in Payments: Fiona has faced issues with delayed payments or clients not honouring agreements. Disjointed Collaboration: Managing projects across multiple platforms can be disorganized and time-consuming. Difficulty in Finding Clients: Fiona relies on software like Figma for her design work and seeks a platform that seamlessly integrates with these tools. Finding New Projects: Finding new clients and projects can be a challenge.
Chris Vanvort
36 years old
Business owner
Johannesburg, South Africa
He often hires freelancers for various projects, such as web development, content writing, and marketing campaigns.
Needs and Goals
Reliable Escrow Service: Chris seeks a platform that ensures his funds are held securely in escrow until project milestones are met. Effective Collaboration: He wants a platform that simplifies project management and collaboration, making it easy to communicate with freelancers. Integration with Productivity Tools: Chris relies on tools like Microsoft Teams for team communication and project tracking. Discovering Qualified Freelancers: Finding experienced and trustworthy freelancers is essential for his business.
Pain Points
Payment Security: Chris has concerns about making payments upfront without guarantees of work completion. Project Disorganization: Managing projects and tracking progress across various communication channels can be confusing. Identifying Reliable Freelancers: It can be challenging to identify freelancers with the right skills and experience.
Peter Okporoko**
34 years old
Product Manager
Lagos State, Nigeria
He is responsible for overseeing various IT projects, and occasionally, he hires freelancers to supplement his in-house team.
Needs and Goals
Centralized Project Management: Peter needs a platform that offers a centralized hub for managing tasks, milestones, and project communication. Collaboration and Communication: He values efficient communication tools for his in-house team and freelancers to ensure projects run smoothly. Integration with Existing Tools: Peter uses project management software like Jira and messaging tools like Slack, so he seeks a platform that can integrate seamlessly with these tools. Easy Access to Freelancers: As a project manager, Peter frequently needs to find freelancers with specific skills to fill project gaps. Make Payment: Peter would not mind something that takes care of monthly payment to his team.
Pain Points
Disjointed Project Management: Juggling multiple platforms for project management and communication can lead to inefficiencies. Difficulty in Finding Skilled Freelancers: Identifying and hiring freelancers with the right expertise can be time-consuming. Lack of Integration: The absence of integration with his existing tools leads to data fragmentation and confusion.
Design Process
Design Process
Research and Discovery
In this phase i went on to chat with some techies on payment structure and how they made payment also co-created a twitter space where they talked about payment issue with clients especially in North America. I also looked at product with similar objectives as we i aiming to do and study their existing solutions.
User Research: I surveyed 37 people and had an open-ended discussion with 5 others.
68% of participant freelance only
32% of participant also employ freelancers
Problem with Communications and Management
Problem with Payment Structure
Problem with Expectations (Time and Money)
88% of participant deal with national clients only
56% of participant also deal with international clients

New Discovery: Here are some general insight i gained from the research

  • New persona: The research helped us discover the 3rd persona** cause some teams would want to be able to manage their team and make payment... especially with start ups
  • Expectations: This can be from either side. Freelancers may underestimate the amount of time and effort required for a project, or clients may overestimate what a freelancer can do within a certain budget or timeframe. This can lead to frustration and disappointment on both sides.
Competitive Analysis: This is a unique product and can be divided into two different part.
Payment Protection Web apps with payment protection for freelances and their clients.
CMS Web apps with management solutions for freelances and their clients.
Brainstorming: Ideas on what is important to the product.
Ideation and Conceptualization
This are some of the design and patters used in the product
Contract Flow: This is the design flow of the techie sending a contract.
Hand sketch: Conceptualizing the design.
Visual Design
Visual Design
Branding
This styles, colour and typography where selected specifically to sell an image for the brand.
Brand Colours
Logo
Typography: They are 3 typography used with Inter being the main one and accompanied by Alegreya Sans SC and Changa One
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
UI Design
Created a high-fidelity visual designs that incorporate the branding and ensure a visually appealing and user-friendly interface.
Landing Page
Components
Home Screens
Authentication Flow
Projects Screens
Calendar and Roadmaps
footer logo
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